Brand Manager

Website Mr Price Group

Job Description:

Plan, execute, and coordinate merchant aligned marketing calendar to support product sales in-store and achieve overall strategic targets, establish a strong, loyal customer base, and grow brand love.

Job Responsibilities:

  • Initiate and manage internal and agency research to deliver relevant empirical brand health and customer insights, to advise strategy and grow customer knowledge.
  • Project manage the delivery of coordinated monthly campaigns: brief generation, product handovers, oversee strategic content creation (internal / agency), ensuring innovative on-brand and consistent communication through relevant media channels.
  • Create and execute annual customer-centric, 360-degree strategic marketing calendar which attends to the sales funnel.
  • Use data to inform and action improvements to customer journey & experience, throughout all brand touchpoints.
  • Informed by Brand, Merchandise Dept, seasonal product trends, shopper behaviour, research insights, current trade and opportunities.

Job Requirements:

  • 3+ years experience in marketing or branding
  • Have an understanding of Retail, Customer service, Merchant Processes and Business acumen
  • Relevant degree in marketing/brand
  • Have knowledge of Merchandise Marketing calendar planning, Budget Administration, Digital experience, Marketing research, and proficiency in the Microsoft Suite with strong Excel

Job Details:

Company: Mr Price Group

Vacancy Type: Full Time

Job Location: Durban, KwaZulu-Natal, South Africa

Application Deadline: N/A

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