Digital Marketing Manager

Website Mr Price Group

Job Description:

Interpreting current trends, our niche customer and consumer behaviour online, to inform and create a digital and social marketing plan to grow the business (brand awareness, digital platform & sales).

Job Responsibilities:

  • Measure, analyse and report on the digital strategy an ongoing basis
  • Unpack the marketing strategy into short- & medium-term project plans, taking responsibility for the execution thereof, timelines, budget management, and buy-in / support from internal and external partners and suppliers
  • Drive awareness of innovation in the digital sector and use customer insights through social and digital platforms to feedback to the business
  • Lead the digital marketing function with regards to achieving KPI”s by bringing alignment at a strategic level, ensuring workloads are effectively scheduled and individuals are engaged
  • Copywrite and schedule content across all digital and social media platforms; maintain content calendar tracker and oversee all social media competitions complying with CPA and other relevant legislation.
  • Develop briefs and manage deployment of emailers. Oversee emailer database hygiene and drive ongoing growth of emailer sign ups/opt ins.

Job Requirements:

  • Knowledge of digital / social media marketing e.g. digital advertising, social advertising, email marketing & performance marketing
  • Marketing / Digital related degree or diploma
  • Google Analytics
  • 3 years supervisory experience
  • 2 years project management experience
  •  3 – 5 years ecommerce / social media experience in the retail space

Job Details:

Company: Mr Price Group

Vacancy Type: Full Time

Job Location: Durban, KwaZulu-Natal, South Africa

Application Deadline: N/A

To apply for this job please visit www.linkedin.com.


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