Digital Marketing Manager

Job Description:

Interpreting current trends, our niche customer and consumer behaviour online, to inform and create a digital and social marketing plan to grow the business (brand awareness, digital platform & sales).

Job Responsibilities:

• Measure, analyse and report on the digital strategy an ongoing basis
• Unpack the marketing strategy into short- & medium-term project plans, taking responsibility for the execution thereof, timelines, budget management, and buy-in / support from internal and external partners and suppliers
• Drive awareness of innovation in the digital sector and use customer insights through social and digital platforms to feedback to the business
• Lead the digital marketing function with regards to achieving KPI”s by bringing alignment at a strategic level, ensuring workloads are effectively scheduled and individuals are engaged
• Copywrite and schedule content across all digital and social media platforms; maintain content calendar tracker and oversee all social media competitions complying with CPA and other relevant legislation.
• Develop briefs and manage deployment of emailers. Oversee emailer database hygiene and drive ongoing growth of emailer sign ups/opt ins.

Job Requirements:

• Knowledge of digital / social media marketing e.g. digital advertising, social advertising, email marketing & performance marketing
• Marketing / Digital related degree or diploma
• Google Analytics
• 3 years supervisory experience
• 2 years project management experience
•  3 – 5 years ecommerce / social media experience in the retail space