Digital Marketing Specialist

Job Description:

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Job Responsibilities:

• Identify trends and insights, and optimise spend and performance based on the insights.
• Plan, execute, and measure experiments and conversion tests.
• Brainstorm new and creative growth strategies.
• Design, build and maintain our social media presence.
• Design, build and maintain “micro-video’s” WhatsApp optimised content and Web content.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Plan, design and execute all digital marketing, including SEO/SEM, marketing database, email, social media, electronic (video), Flyer, brochure and display advertising campaigns.

Job Requirements:

• BA/BS/MS degree in marketing or a related field
• A minimum of 2 years + proven working experience in B2B digital marketing
• Experience in setting up and optimising Google Adwords campaigns
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimising landing pages and user funnels