Digital Marketing Specialist

Website Sanlam

Job Description:

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Job Responsibilities:

  • Identify trends and insights, and optimise spend and performance based on the insights.
  • Plan, execute, and measure experiments and conversion tests.
  • Brainstorm new and creative growth strategies.
  • Design, build and maintain our social media presence.
  • Design, build and maintain “micro-video’s” WhatsApp optimised content and Web content.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Plan, design and execute all digital marketing, including SEO/SEM, marketing database, email, social media, electronic (video), Flyer, brochure and display advertising campaigns.

Job Requirements:

  • BA/BS/MS degree in marketing or a related field
  • A minimum of 2 years + proven working experience in B2B digital marketing
  • Experience in setting up and optimising Google Adwords campaigns
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimising landing pages and user funnels

Job Details:

Company: Sanlam

Vacancy Type: Full Time

Job Location: Bellville, Western Cape, South Africa

Application Deadline: N/A

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