Job Description: You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Job Responsibilities: Identify trends and insights, and optimise spend and performance based on the insights. Plan, execute, and measure experiments and conversion tests. Brainstorm new and creative growth strategies. Design, build and maintain our social media presence. Design, build and maintain “micro-video’s” WhatsApp optimised content and Web content. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Plan, design and execute all digital marketing, including SEO/SEM, marketing database, email, social media, electronic (video), Flyer, brochure and display advertising campaigns. Job Requirements: BA/BS/MS degree in marketing or a related field A minimum of 2 years + proven working experience in B2B digital marketing Experience in setting up and optimising Google Adwords campaigns Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimising landing pages and user funnels