Job Description: To oversee the planning, prioritisation, organisation, negotiation, and management of all digital funnels for digital platforms in order to ensure the implementation of all projects and campaigns aimed at improving the user experience. Job Responsibilities: Establish and maintain analytics to monitor and oversee the achievement of commercial and marketing objectives. Mapping and designing the desired customer journey for each campaign, incorporating AB testing and continuously optimizing the journey while campaign is in flight. Ensure effective optimisation of user experience, systems, processes, and technology by doing route cause analysis and taking corrective measurement and ensuring conversion rates per channel, per product, per process steps are achieved. Take responsibility for implementation of fixes and project governance relating to the fixes Continuously encourage customer centricity by defining in all the funnels through insights and customer testing with the Design teams. Effectively manage the delivery of analytics and insight services to the stakeholders and by understanding, assessing, and managing escalated analytics and user experience risks and objectives associated with programmes and projects. Job Requirements: Expertise in software development processes (Agile/Scrum and CI/CD) utilising technologies (e.g. GIT, JIRA, Kanban) Industry Trends Adobe Journey Analytics Knowledge of front-end languages and frameworks (e.g. CSS, HTML, JS, React) 2-3 years in digital sales optimisation (knowledge of A/B testing and experiment Analytics Skills (Adobe Analytics or Google Analytics) Digital sales optimisation 2-3 years in analytics (Adobe Analytics or Google Analytics or Appsflyer, Adjust, Branch, Kochava ) Bachelor of Arts: Marketing, Bachelor of Commerce: Marketing
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